Jul
2019

Juggling A Marketing Career And Kids

categories: Work/Life Balance

If you are a marketer with a young family, you may find that the demands of home life can at times make it hard to give 100% to your career, and vice versa. This is a situation many find to be very stressful and unpleasant, but I have found that by making some simple time management tweaks it really is possible to give your family everything that they want and need from you, while at the same time keeping things moving in your marketing career so that you continue to learn new things, and reach your business goals consistently.

Here are a few tips I’ve used over the years that have helped me immensely:

Tip 1 – Find and take as many domestic shortcuts as you can

Back in the old days when one parent had the luxury of staying home and dedicating all of their time to the kids it was not uncommon for wives to find the time to do the floors, bake homemade pies, cook roasts, and figure out how to potty train their toddlers all in the same day.

These days however a lot has changed and most of us only have a few hours per day to attend to our domestic duties. This being the case, it is critically important to take shortcuts as needed to make sure that everything important gets done. For instance, if you have a toddler who is still in diapers you may be trying to figure out the best way to get your little cutie-pie potty trained. Rather than trying to read every book on the topic, it’s probably a better idea to just follow a done for you plan like the one presented in Carol Cline’s Start Potty Training eBook. This way, you can get your kid all trained and ready to handle their business on the potty, so that you can move on to other things.

Another example might be purchasing frozen rice at the supermarket. I always resisted this since rice is easy and relatively quick to prepare. But think about it, how much time are you spending waiting for that rice to cook when you could be doing something else? See my point? And my the way, if potty training really is an issue that you are working on (or procrastinating about) then checkout this video review of the aforementioned Start Potty Training system.

Tip 2 – Make sure that your primary relationship is fulfilling your needs

In addition to making time for your kids, it is also important that you don’t fall into the trap of neglecting your relationship with your significant other. One of the leading causes of divorce is the fact that most working couples with kids don’t put enough time into their relationship with their spouse.

A weekly date night is a must! I don’t care how busy you are. If you neglect this you might end up getting served divorce papers and then you’ll be in even worse shape. So call a sitter, and go out to dinner and a movie. Who knows maybe you will feel like getting frisky in the back of the movie theater. Fun like that can really improve your mood and energy levels.

Also, if you are currently single, make sure to take the necessary steps to find somebody new. If you are a man this means studying the acclaimed Pandora’s Box System about female psychology.

Tip 3 – Schedule time off, and honor those commitments

And finally, make sure to schedule an adequate amount of vacation time into your yearly schedule. A lot of people only take 2 or 3 weeks as this is considered about average in the united States, but that is hardly enough.

Vacations are very important both for recharging your creative energies, and for connection with your family and creating memories with them. My suggestion would be to shoot for at least 6 weeks of vacation time annually. If you have a boss or corporate policy that does not allow for that much vacation time then it may be a sign that you should look for a position that allows you a greater degree of autonomy.


Mar
2019

3 Tips For Optimizing Nutrition To Help You Stay On Track

categories: Work/Life Balance
girl at computer

Most of us in the business world understand that in order to get stay on top of our daily tasks it is essential to maintain our physical well being with diet and exercise. Indeed, it is a well documented fact that CEOs, business owners and successful entrepreneurs are some of the most health conscious folks around. It makes sense too – when you have dozens or even hundreds of employees, clients, and other very important people counting on you to get the job done every day, the thought of taking a week of sick leave is practically impossible.It’s not just a matter of staying healthy enough to make it into work everyday either. People with important jobs, like you, need to stay fully energized, with maximum mental clarity and the alertness needed to make split second decisions at the drop of the hat.

How do busy professionals stay on top of their well-being – especially when they have so many other things to juggle? Obviously we need to get our 7-9 hours of deep, restful sleep per night (which almost nobody gets!) Then we also need to make sure to get daily exercise to help detoxify, and manage stress and hormone levels. Since those things (rest and exercise) are pretty straightforward, the rest of this article will focus on diet. Nutrition is crucially important, not just for short term health and well being, but for long term health as well. To help you stay on track with your nutrition here are 3 tips used by industry leaders in the know:

Tip 1 – Take a “Greens” supplement to flood your system with Antioxidants

Most people eat far less than the daily recommended servings of fruits and vegetables and in doing so miss out on the powerful antioxidants that these foods contain. There are even some so-called “adults” who avoid green vegetables like a fussy 2-year old, even when doing so negatively impacts no only their health but their ability to accomplish goals, career or otherwise. Luckily, even those of us working 60 or 70 hours or more can get all of the vitamins and life-supporting antioxidants we need by taking a quality greens supplement like Patriot Power Greens. Of course its still a good idea to eat a green vegetable or two with dinner, but this way even if you mess up and eat tacos, you still will have gotten your veggies for the day.

Tip 2 – Cut down on sugars and grains in general

These days everybody knows that sugar is bad for you. In fact, some doctors are even saying that excessive sugar consumption can be worse for you than smoking! I’m not sure if I believe that myself, but the point is that eating sugar has no health benefits whatsoever. Instead it causes weigh gain, inflammation, and numerous other negative outcomes. Grains however are still embraced by many as a “healthy” food option. There is much debate on this topic. The Paleo crowd will tell you that grains have no place at all in a healthy diet, while many doctors still assert that whole grains like brown rice, millet and so forth are a good carbohydrate option. So, what is the answer here? My recommendation is to simply limit your intake of both sugary foods and grains by keeping them out of you breakfasts and lunches. If you stick with eggs and veggies for breakfast, and a salad with chicken for lunch, then you’ll be fine having some rice as a side dish with dinner. Even a slice of pie before bed is okay so long as you didn’t have too many grains early in the day. The key thing is not to be too restrictive with these things, or else you’ll never be able to stick with your diet. Instead just cut back, and enjoy these foods less often.

Tip 3 – Make sure that the fats you eat are “healthy fats”

In case you didn’t hear, the whole myth about “low fat” diets being good for you has been debunked. the truth is that we desperately need a good amount of healthy fats in our diet in order for our bodies and our brains to function properly. Healthy fats include saturated fats from grass-fed butter and coconut oil and unsaturated fats such as those found in olive and avocado oils. The thing to remember is that you never want to overheat oil when you are cooking as this can change it’s chemical make-up and take it from being super healthy to actually being bad for. This is the case with olive oil, which should only be heated slightly and is much better for you when consumed cold or at room temperature. If you are cooking stick with fats that can tolerate heat suck as lard from organically raised animals, refined coconut oil, and the aforementioned avacado oil, which in case you haven’t tried it is truly delicious.


Jan
2019

Effective Internet Marketing Strategies For 2019

categories: Marketing
girl blowing kiss at computer

No doubt about it – the Internet has made it easier for businesses to reach their target market and sell their products or services. Businesses can create their own websites and start selling whatever they want. But in order to get the full benefits of the Internet, one must implement Internet marketing strategies.

What sorts of online marketing strategies can you implement?

There are different ways to help promote your business online. Content marketing is the most vital part of any Internet marketing strategy. Content is not simply text, but it is a combination of text, photos, and videos. Delivering content that is holistic and emotional will win you loyal followers and visitors. Create content that has an emotional core to reel in casual visitors. Create a story and face of your brand. Brand identity is of utmost importance because it helps you differentiate your company from everyone else. Being remembered for one thing is important to recall. Build your brand’s identity and create content that people would like consume.

Email marketing is also an effective way of getting traffic to your website. Email marketing helps you disseminate the latest products or services that you have on offer. You can also inform your readers about your latest promos and discounts through email marketing. Pay-Per-Click is another method of earning profit through ads you place on advertising platforms to direct targeted traffic back to your website.

Affiliate marketing helps you get free traffic from websites that are similar to yours and by paying webmasters a commission whenever they refer you a visitor who you are able to convert and you make a sale. If you are really ambitious you can put in some extra effort to train your affiliates to help them improve their marketing abilities so that they can be more effective when they are  pre-selling your products or services for you. Provide them with incentives like sales contests to push them to sell more and more of your products and services to your target market.

These are just a few of the online marketing strategies that you can implement to boost your site’s traffic flow, and get more qualified visitors to go to your website, so you can make more money and grow your online business.